Queensland Advertising bursary helps kick-start my advertising career

Bridget McCulloch

Over the past three years I have studied a Bachelor of Communication, with a Major in Creative Advertising and Minor in Graphic Design at the University of the Sunshine Coast.

Earlier this year, through the university, I was lucky enough to receive the inaugural USC School of Communications Bursary that was funded by Queensland Advertising.

However, rather than just an exchange of money, QA went even further and generously offered me the opportunity to come into the office and experience the day to day operations of a full service advertising agency.

As most of my peers know, work experience is extremely hard to gain within the industry, especially on the Sunshine Coast, so I was ecstatic at the offer and keen to grab the opportunity with both hands!

Three months down the track, the work experience I have now undertaken with Queensland Advertising has been incredible. I’ve worked with their directors and other staff who have guided me through work with real clients, introduced me to numerous industry professionals, and exposed me to endless opportunities.

I have been working with a range of different clients, preparing anything from media releases to marketing plans. I am also helping to run social media accounts for a major Sunshine Coast development which is really exciting.

Through QA’s guidance and support I have been able to apply my knowledge and undertake real work before I’ve even finished my degree. I know this will give me a distinct advantage when I start applying for work.

With graduation quickly approaching, the work experience I have done with QA is a fantastic leverage to find a career within the industry. Not many other students gain the same opportunities so I am extremely thankful for all the support I’ve received.

I am completely inspired by everything I have experienced so far and it has vindicated my decision to pursue a career in advertising. I have very high ambitions for the future and thanks to QA and USC I am well positioned to enter the workforce.

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From Left, Peppi Bueti, Bridget McCulloch, Roger Delaney

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