OzTam is increasing TV Panels to support Australian ratings data

OzTam is set to increase the number of homes included in Australian television audience measurement by a considerable 50%.

The change is being implemented by OzTam over the next 6 months and is expected to be completed by early 2017, a move they say will reinforce industry confidence in ratings data.

The Block ratings stay Sky High

The Block finale granted Nine sky high ratings as the network took more than 40% of Sunday night’s free-to-air viewers.

Nine’s channels won a daily free-to-air share of 40.7% last night, with all three The Block Sky High episodes watched by more than 2 million viewers.

The winner announced episode pulled in 2.808 million viewers, the auctions were watched by 2.606 and the grand final had an audience of 2.132 million, according to OzTam’s preliminary metro ratings.

The Block’s finale proved a strong base on which to introduce the latest instalment of the Underbelly franchise.

In the 8.30pm slot Underbelly: Squizzy won a debut audience of 1.679 million.

Ten’s new drama Ripper Street sat in 19th place with 579,000 viewers, coming fourth in the timeslot behind Seven’s Bones (771,000) and the ABC’s The Time of Our Lives (752,000).

Ten’s share of viewers was 15.4%, with MasterChef its most watched program with 606,000 viewers.

Seven’s best performing show was Seven News (1.433 million), followed by Sunday night (1.071 million) and two episodes of the Highway Patrol.

Seven’s total share sat at 25.6%.

SBS’ took 4% and the ABC won 11.2%.

Source: http://www.bandt.com.au/news/media/the-block-ratings-stay-sky-high

Seven and Nine neck and neck in audience share

Chanel Seven and Nine’s audience share was nearly even last night with Seven only just coming out on top, grabbing 29.8 per cent of television screens.

While Seven had overall numbers, the Oztam ratings show Nine had the top shows. Nine News came in the highest rating program of the evening at 1.349 million viewers, and The Block Sky High took 1.233 million making the network’s overall share being 28.2 per cent.

Nine’s A Current Affair won against Seven’s Today Tonight with 1.071 million viewers against 1.011 million. Seven won in the morning show wars though, with Sunrise beating Today at 354,000 viewers compared to 326,000.

Chanel Ten missed making it in the top ten, with its highest-rating program for the evening, Offspring, nabbing 770,000 viewers and thirteenth place. The network’s Wednesday schedule of Masterchef and Ten News took 19 per cent of viewers with 736,000 and 723,000 viewers respectively.

ABC had 18 per cent of Wednesday night viewers with the news grabbing 845,000 lounge rooms, while 7:30 had 752,000 viewers and Stephen Fry’s QI attracting 747,000 viewers.

After SBS grabbed fifth spot on Tuesday night thanks to the Aust vs Iraq World Cup qualifier, its programs failed to make it into the top 20 and the network attracted only five per cent of audiences.

Source: www.bandt.com.au

Ten Targets New 25-54 Demographic

Channel Ten aired the second episode in the new series Offspring last night with audience figures slightly down from its season premiere last week (868,000 compared to 798,000). The premiere of Offspring comes after Channel Ten, known as a youth focused network signalled that it was now targeting the “young at heart” 25-54 year olds. This move was based on 16-39 and 18-49 year olds shifting their viewing habits from the primary stations to the secondary stations, such as Eleven.

Offspring fell just outside the top ten at number 12 with The Block Sky High the only non-news related program pulling over 1 million viewers (1.18 million) falling into third place. Channel Nine’s Arrow sat in sixth place last night with 968,000 viewers, followed by Seven’s House Rules with 951,000 viewers.

Overall the Nine Network won the night with a 30.4% share of audience, Channel Seven took 29%, the ABC won 19% and Channel Ten took 17.2%. SBS won 4.3%.

www.bandt.com.au & www.mumbrella.com.au

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