How mobile friendly are you?

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Mobiles and tablets are becoming the most used internet device, taking over desktop computers and laptops.

And, it’s forecasted that their use with only continue to grow.

Now, it’s more important than ever to ensure that your brand and customer experience on a small device is your number one priority.

There is no point ignoring the rise of the smart phone as your business will be left behind.

Besides getting your website mobile friendly there are many ways you can utlilse the rise of smartphone use to benefit your business…

Apps – Work great for online stores or where you can offer an extension of your services.

Advertising – There are various forms of mobile advertising including In-App & In-Game advertising. App use equates for 80% of mobile use so this can be an effective tool when you want to engage in very specific targeting.

SMS Marketing – An easy way to get a message or offer to your target consumers wherever they are and whatever they are doing.

Most of us are permanently connected to the internet these days, you only have to lift your head up when out at a café to see how many other patrons have their head down consumed in their smart phones.

If you haven’t considered how mobile friendly your online presence is, or you don’t even know if your website is mobile friendly, now is the time to call QA. We can arrange an assessment of your website and online offerings and advise you on the next steps you need to take.

Still think you can ignore mobile? Think again!

If you think mobile is still something to put in the ‘too hard’ bucket, think about these stats. Smartphone penetration has reached 65% while one in three YouTube videos are now watched on mobiles, according to Google.

Smartphone penetration is up from 52% in 2012 and 37% in 2011. Of those smartphone users, 41% said they perceived increased usage of their devices over the past year.

While the humble mobile phone started life as a communications device, the functionality of today’s models have seen more consumers perceive it as an entertainment device (91%) than a communications device (86%).

Seventy-two percent of smartphone owners watched video on their mobiles while one in three YouTube videos are being consumed on a mobile.

One in four Google searches are coming through a mobile with 58% of those surveyed searching on their smartphones daily. Sixty-eight percent of people have searched product information.

The average smartphone owner has 33 apps installed on their device, with 11 of them paid apps. In the last 30 days, the average owner has used 12 of their apps.

While the perception of smartphones is that it is an on-the-go device, 96% of owners reported using it at home compared to 82% on-the-go. Seventy-seven percent of people used it in-store.

Eighty-one percent of people use their smartphones while doing other activities such as watching TV or even reading a book. However, 75% of multi-screening done on smartphones while watching TV is on non-complementary tasks.

Source: http://www.adnews.com.au/adnews/still-think-you-can-ignore-mobile-think-again

We hope you enjoy reading the Queensland Advertising blog. For more information please visit our full website www.qadvertising.com.au

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