Variety was the spice of my sixth week at Q Advertising, because I got to do a bit of everything and had a bunch of great new experiences; such as, a pitch, looking at Roy Morgan research and the company’s monthly lunch. My days have moved from Monday and Tuesday to Thursday and Friday for the time being.
Roy Morgan research have this week released results for Australian newspaper readerships for the last 12 months as at March 2016 and it’s no surprise that major mastheads around the country have fallen in readership.
This week’s Roy Morgan Consumer Confidence Rating discusses the topic of ‘Consumer Confidence Public Opinion’. The report is based on 1,301 face to face interviews conducted Australia-wide with men and women aged 14 and over last weekend (October 5-6, 2013).
The report is aimed at taking a snapshot of the levels of consumer confidence within Australia. The report revealed consumer confidence has received a substantial increase following the Federal Election – reaching its highest point of 124.1. This figure dropped after the new Coalition Government was sworn in. The figure remained steady at 119.8 (down 0.4%) after the RBA left Australian interest rates unchanged at 2.5%.
The report also highlights that Australians are relatively more confident about their personal finances compared to this time last year and 51% of these people say now is a good time to purchase large household items. 32% of Australians say that they are in a better financial position, with only 24% (down 1%) saying they are worse off financially that this time last year.
With a new political party elected back in September, 34% of Australians predict good times for the country’s economy; compared to 19% who feel there are worse economic times to come.
Roy Morgan Consumer Confidence Rating, October 8th 2013, Finding Number: 5235, Topic: Consumer Confidence Public Opinion
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