Getting to know QA’s Managing Director – Roger Delaney.

Many of you will already know Roger, and with great reason. Roger has a very clear vision for the business and encourages everyone in our office to strive for excellence, with integrity and precision. He is respected by his team and within the industry and it’s fair to say that his professionalism and loyalty has filtered through to all of us.

Roger has had an extensive career in the media industry, but what some may not know is he also had a long and successful career playing professional AFL for his beloved Port Adelaide.

Are events a good idea for your business?

Many businesses we speak to like the idea of holding an event, after all what’s not to like about sipping champagne, savouring tasty canapés and dishing out air kisses like there is no tomorrow.

The answer we always give is why? Events are incredibly labour intensive to undertake and if not planned properly they can be stressful and will affect the brand. If there isn’t a clear business reason to hold an event then we suggest client’s look to spend their advertising funds elsewhere.

However there are a number of good reasons why a business would undertake an event, including:

  • Promote a new product, service or business
  • Celebrate a milestone within the business
  • Network with current and existing clients and stakeholders
  • Reward and recognise staff achievements

More recently our QA PR team helped with the Sunshine Coast launch event for The Great Australian Beverage Company at Coolum Beach. The event was attended by over 80 people including staff, suppliers, shareholders as well as local politicians and a host of media.

A by-product of the launch was the significant media exposure the event generated with a television news crew, online news cameraman, local press and magazines, reporters and photographers all attending the event. Pre-recorded interviews were also undertaken with several radio stations while the local newspaper posted the story on their website to give it broader exposure. These media reports helped to reinforce key messages from the launch event and spread the word about the new business to the broader public.

This type of publicity adds up to many thousands of dollars in ‘free’ exposure which cannot be generated through advertising. That doesn’t mean advertising isn’t valuable – far from it in fact. The next phase of our campaign will see a rollout of a major television, radio and press advertising campaign to continue to build the company’s brand as it seeks to gain market share in the competitive carbonated beverage market.

Check out our website Queensland Advertising to find out how the QA PR team can help grow your business and your brand.

SPW140214BEVERAGE1

Peppi Bueti (right) Director of QAPR at the launch event for the Great Aussie Beverage Company, an exciting new soft drink brand boasting 10 new soft drink flavours.

So what is Public Relations?

One of the most commonly asked questions from potential clients is what is the role of public relations and how can it improve business?

Peppi Bueti Director of QA Public Relations explains what PR is:

Let’s start with what I tell my University of the Sunshine Coast PR students and that is if you cannot write persuasively or have the ability to think strategically then it may not be the career for them.

There’s a misconception out there that if you have a great personality then you should get into PR. While it’s important to have good interpersonal skills, it’s a long way from what is required unless you think PR is handing out brochures or products at your local shopping centre.

That’s not PR folks.

PR is an important part of the marketing mix and tactics range from media relations, events management, promotions, internal communication, social media and issues management.  

Media relations is used to generate publicity through a media release to help promote a product, event or an issue of interest. At QAPR we write media releases for a range of clients covering all sorts of industries. These are pitched to press, radio and TV stations as well as industry publications and social media sites.

At QAPR we work alongside the QA team to ensure all messages throughout your advertising, marketing and public relations are consistent. This is achieved for above the line and below the line spends.   

So when you are planning how you spend your marketing dollars, consider how PR can help you generate greater exposure for your dollar.

Contact Peppi Bueti our Director of Public Relations to find out how you can improve your business with PR.

Peppi Bueti – pbueti@qadvertising.com.au or 0447 131 306

1385097_213646152144721_130641767_n

Peppi helping out at a client’s event

Hello. Get in Touch.