How to get the most from your print ad

It can often be a creative challenge to come up with a print ad that is going to work…  firstly it needs to get noticed and secondly it needs to get results.

The Newspaper Works has recently conducted a survey on the effectiveness of the creative designs in print ads, and how they work to achieve results and brand awareness for the advertiser. The findings are interesting and provide some great insights to advertisers.

The core questions in their surveys covered areas including the look of the design itself, the headline, whether there was a clear offer or not, whether it had great images etc and also investigated the action taken afterwards such as search or visit online, phone, buy or try etc.

The primary creative element that came out of the surveys as the most influential part of a press ad was the “headline”. This one fundamental ingredient of the design proves to have the biggest effect on what happens next. While many won’t read on after the headline, if you get it right, the consumers you are targeting will continue to read on and have potentially started their path to purchase.

The second biggest draw card in the creative department proved to be good copy. Your core consumers will always be hungry for information and The Newspaper Works found that convincing copy is strongly linked to the trial of a new product.

Another result although expected, highlighted the need for a print ad to stand out from the rest. With so many ads out there and so many competitors in the market it is becoming increasing difficult to do so. However, the more attention grabbing and ‘different’ your ad is, the more likely a consumer will harbour positive feelings towards your brand.

Finally and as equally vital to the success of your print ad, is what not to do. Having too much info or clutter in your print ad will not entice a consumer to read or even notice your ad. Along with having a boring or bland ad, these no-no’s can actually prove to have an adverse effect and will leave consumers with a negative perception of your brand.

If you effectively incorporate these key findings into your next press ad you will be on the right path to achieving brand awareness, sales and positive results. QA’s creative team enjoy working with our clients to create strong press ads that achieve real results.

QA helped turn a humble iPhone case from Cairns into an international seller

It all started in far north Queensland when a team of Aussies discovered a need in the market for a sturdy product that would protect the iPhone, but not just any old case!

The team at Indepth Cases designed an iPhone case that was waterproof, shockproof and dustproof. The case is perfect for tradesmen, miners, water lovers and those with an active outdoors lifestyle.

The Indepth Case allows your phone to be completely waterproof and fully functional underwater, allowing you to take underwater photos.

QA helped launch the product across Australia with an advertising plan that incorporated a limited budget with highly targeted TV placement. The initial strategy focussed on the cheaper option of digital tv, in particular ONE HD which is already a channel highly targeted to males, sports lovers and fishing enthusiasts.

After just one month on air Indepth Cases had launched their way into the marketplace, online sales had gone through the roof and fishing store stockists were getting a fantastic result.

Indepth Cases have now evolved over time with added features and accessories including a belt clip, bottle opener, floater accessory, mounting clip and more female friendly colour options (pink of course).

With everyone moving over to the iPhone as the preferred phone choice this was definitely the right market to get into. Indepth Cases have continued on a long-term advertising campaign across all states of Australia in only the highest targeted programming designed to reach the core market of outdoor, water and sports lovers.

Steady sales and increasing popularity has allowed Indepth to break into the international market, first with a TV advertising campaign in New Zealand, followed by an American campaign on the Outdoor Channel broadcasting to a reach of almost 40 million viewers.

Indepth Cases is a great example that advertising on a small budget isn’t a barrier to achieving results. QA look at all aspects of your business and devise powerful long term strategies to help you achieve growth and success, based on high level research, ratings, consumer behaviour and a thorough understanding of your product.

If you would like to launch your new product or company contact QA and we can help you achieve results.

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