As part of QAdvertising’s commitment to the USC School of Communication bursary program, we also offer internship opportunities to third year students. We recently hosted Kylie Jorgensen who spent time with QAPR director Peppi Bueti to learn practical skills in public relations, event management and marketing. Here’s a quick blog from Kylie about her experience.
A crisis can affect all brands, products and even personalities regardless of their size or location and saying ‘no comment’ simply doesn’t cut it anymore. Having a crisis management plan in place is vital and that’s where a PR professional can help you. Let’s see what Peppi Bueti our PR Guru has to say about Crisis Management…
My good mate, former Channel Nine reporter and leading media trainer Warren Clarke says when it comes to making the headlines, newsrooms still follow the ‘if it bleeds then it leads’ philosophy.
Bad news helps to sell newspapers and unfortunately most organisations are on the back foot when the proverbial hits the fan.
Just recently a tiger attacked his handler at Australia Zoo creating headlines across the globe and as I type this I note that Gold Coast Suns player Campbell Brown has been sent home from the USA after allegedly breaking his team mates jaw in a late night incident.
Issues and crisis are faced everyday across large corporate businesses as well as small business, schools, Universities, churches and sporting teams.
How they handle these incidents can be very critical as they can all affect an organisations brand which ultimately impact on its perception in the market and (if applicable) sales.
This is where a solid issues management plan comes to the fore and this requires thinking about all possible worse case scenarios and how they will be managed before an issue escalates. A PR person is usually engaged to think strategically about this issue and to minimise the impact of what has occurred and ensure it is resolved as quickly as possible so it doesn’t turn out to be a full blown crisis.
One of the world’s most wealthy individuals Warren Buffet once said “It takes 20 years to build a reputation and five minutes to ruin it.” When you look at it like that it’s not hard to understand why it’s important to plan for a crisis well before it has a dire impact on your business.
One of the most commonly asked questions from potential clients is what is the role of public relations and how can it improve business?
Peppi Bueti Director of QA Public Relations explains what PR is:
Let’s start with what I tell my University of the Sunshine Coast PR students and that is if you cannot write persuasively or have the ability to think strategically then it may not be the career for them.
There’s a misconception out there that if you have a great personality then you should get into PR. While it’s important to have good interpersonal skills, it’s a long way from what is required unless you think PR is handing out brochures or products at your local shopping centre.
That’s not PR folks.
PR is an important part of the marketing mix and tactics range from media relations, events management, promotions, internal communication, social media and issues management.
Media relations is used to generate publicity through a media release to help promote a product, event or an issue of interest. At QAPR we write media releases for a range of clients covering all sorts of industries. These are pitched to press, radio and TV stations as well as industry publications and social media sites.
So when you are planning how you spend your marketing dollars, consider how PR can help you generate greater exposure for your dollar.
Contact Peppi Bueti our Director of Public Relations to find out how you can improve your business with PR.
Peppi Bueti – email@example.com or 0447 131 306