A crisis can affect all brands, products and even personalities regardless of their size or location and saying ‘no comment’ simply doesn’t cut it anymore. Having a crisis management plan in place is vital and that’s where a PR professional can help you. Let’s see what Peppi Bueti our PR Guru has to say about Crisis Management…
My good mate, former Channel Nine reporter and leading media trainer Warren Clarke says when it comes to making the headlines, newsrooms still follow the ‘if it bleeds then it leads’ philosophy.
Bad news helps to sell newspapers and unfortunately most organisations are on the back foot when the proverbial hits the fan.
Just recently a tiger attacked his handler at Australia Zoo creating headlines across the globe and as I type this I note that Gold Coast Suns player Campbell Brown has been sent home from the USA after allegedly breaking his team mates jaw in a late night incident.
Issues and crisis are faced everyday across large corporate businesses as well as small business, schools, Universities, churches and sporting teams.
How they handle these incidents can be very critical as they can all affect an organisations brand which ultimately impact on its perception in the market and (if applicable) sales.
This is where a solid issues management plan comes to the fore and this requires thinking about all possible worse case scenarios and how they will be managed before an issue escalates. A PR person is usually engaged to think strategically about this issue and to minimise the impact of what has occurred and ensure it is resolved as quickly as possible so it doesn’t turn out to be a full blown crisis.
One of the world’s most wealthy individuals Warren Buffet once said “It takes 20 years to build a reputation and five minutes to ruin it.” When you look at it like that it’s not hard to understand why it’s important to plan for a crisis well before it has a dire impact on your business.