Getting to know QA’s Managing Director – Roger Delaney.

Many of you will already know Roger, and with great reason. Roger has a very clear vision for the business and encourages everyone in our office to strive for excellence, with integrity and precision. He is respected by his team and within the industry and it’s fair to say that his professionalism and loyalty has filtered through to all of us.

Roger has had an extensive career in the media industry, but what some may not know is he also had a long and successful career playing professional AFL for his beloved Port Adelaide.

Digital Marketing 101 – What YOU Need to Know for 2014

Matt Travers is a Campaign Manager at Reload Media, Queensland Advertising’s digital marketing partner. Reload and QA work together to ensure that clients have an integrated marketing strategy across traditional and digital mediums. If you find this article useful, please share on your preferred social channel.

“I think there is a world market for maybe five computers.” – Thomas Watson, chairman of IBM, 1943.

What do you need to know about digital marketing in 2014? Well, there definitely is a world marketplace for more than 5 computers; in fact by the end of 2014 the number of personal computers in use is expected to topple 2 billion.

Take in to account the number of internet connected smart phones, tablets, watches and toasters (I wouldn’t be surprised) and you get yourself a great deal of consumer touch points if you’re a marketer.

In order to establish what you need to know about digital marketing in 2014, we need to take a step down Google lane and see how the industry has evolved so far.

Major milestones include the extreme growth of Google AdWords, display advertising and the uprising of mobile internet use.

So what can we expect this year?

Content marketing has already taken shape as one of the most important activities that your site/brand should be undertaking.

2014 will see content marketing not as an add-on to your digital marketing activity, but a necessity. If the Google search results were a mountain and your website a car, you better hope your filling the fuel tank with the premium unleaded 98 version of content; that provides value and helps your target market. Once your fuel tank is full, it’s all about how you drive it to ensure you reach the top of the mountain.

Mobile continues to grow rapidly, with search advertising on mobile devices expected to grow by 76% in 2014 and mobile banner advertising expected to grow by 100%. Mobile is a piece of the digital marketing pie (it’s a big pie) that you can’t ignore!

Social media is another hot topic when it comes to digital marketing. From a recent survey, 100% of business decision makers use social media for work purposes, 79% of marketers have integrated social media into their traditional marketing activities, and 33% of consumers cite social networks as a way they discover new brands, products or services. Social media is proving to be a great introduction piece to your marketing. Is your business utilising social to it’s full potential?

Driving a well-planned content, mobile and social strategy is all well and good…from a micro perspective. Making sure you look at the bigger picture and try and gain as much leverage off each channel is really what 2014 is going to be all about. Marketers will be looking to gain as much leverage as possible from offline channels to the online world, which, as proven by Google, is where the majority of consumer research is undertaken when looking for a product or service.

So don’t be surprised if more and more TV/radio ads plug specific URLs instead of a phone number or if a newspaper offer is redeemable purely online rather than in store.

So in short, what you need to know is leverage, leverage, and leverage. Visualise your marketing plan on a cork board and connect the dots if you have to, because chances are that there are consumer touch points you are missing out on due to placing your marketing activity in silos.

Remember, if you found this article useful, feel free to tip the author by sharing this article on your preferred social channel.

Matt Travers, Campaign Manager, Reload Media

Matt Travers, Campaign Manager, Reload Media

 

 


The multi screen household & online video… you need to get on board!

Although Australians of all age groups continue to spend the majority of their screen time with their home TV set, new screen technologies have entered the home which are being used to complement TV viewing.

Changing viewer behaviour is evident with homes acquiring internet-enabled TV sets, people using tablets in place of desktop and laptop computers, and smartphones taking over. Currently, 27% of Australian homes have each of the four screen types: TV, PC, tablet and mobile phone, up from 16% only a year ago.

These days you can use the internet as a broadcast medium delivering tailored site, sound and motion communications to target audiences at scale while controlling a desired reach and frequency. Digital media is now changing so fast, the big question is, are you keeping up?

It should come as no surprise that online video has hit the mainstream in a big way, although it also has a long way to go. Here are some interesting facts:

  • Almost one third of Australians have a tablet in their household, this has doubled from 2012 – 2013 (OzTam)
  • Australians spend 8.53 hours per month watching online video on devices other than a TV (OzTam)
  • 74% of online Australians engage in simultaneous screen use of TV and internet, with 30% doing it daily! (OzTam)
  • Online video now accounts for 50% of all mobile traffic (Bytemobile)
  • Globally, online video users are expected to double to 1.5 billion in 2016 (Cisco)
  • Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 (Cisco)

Some early investigations are showing that removing 25% of the display budget and investing it in video drives a significant uplift in online conversions.  All of this points to a medium that we need to understand better!

So, if you are asking yourself ‘where do I start with online advertising’, ‘how do I promote online videos’ and ‘what is a YouTube channel used for’… Ask the team at QA, we can help review your options and show you how best to use online to compliment your existing advertising presence.

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