How mobile friendly are you?

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Mobiles and tablets are becoming the most used internet device, taking over desktop computers and laptops.

And, it’s forecasted that their use with only continue to grow.

Now, it’s more important than ever to ensure that your brand and customer experience on a small device is your number one priority.

There is no point ignoring the rise of the smart phone as your business will be left behind.

Besides getting your website mobile friendly there are many ways you can utlilse the rise of smartphone use to benefit your business…

Apps – Work great for online stores or where you can offer an extension of your services.

Advertising – There are various forms of mobile advertising including In-App & In-Game advertising. App use equates for 80% of mobile use so this can be an effective tool when you want to engage in very specific targeting.

SMS Marketing – An easy way to get a message or offer to your target consumers wherever they are and whatever they are doing.

Most of us are permanently connected to the internet these days, you only have to lift your head up when out at a café to see how many other patrons have their head down consumed in their smart phones.

If you haven’t considered how mobile friendly your online presence is, or you don’t even know if your website is mobile friendly, now is the time to call QA. We can arrange an assessment of your website and online offerings and advise you on the next steps you need to take.

The multi-screen household and what it means for Advertisers

The multi-screen household

Australian’s of all ages continue to spend the majority of their screen time in front of their TV sets. However, the introduction of new screen technologies allows multi use between different devices, separately or at the same time.

I am sure many of you have seen this in your household… Dad is sitting on the couch watching his favourite TV show, while browsing online with his laptop checking out the new car he has been wanting to purchase. Mum is in the kitchen and using the iPad to look online for some recipe ideas for tonight’s dinner, one teenager is in their room on the computer surfing the net and another is watching TV and using her mobile device to simultaneously check social media and shop online. Sound familiar?

A recent report has shown that currently 27% of Australian homes have each of the four screen types: TV, PC, tablet and mobile phone which is up from only 16% a year ago. Also, a considerable 31% of homes now have a tablet compared to only 15% in 2012, this number is likely to continue growing.

Although the notion of multitasking isn’t a new trend, in previous years where someone may have been reading a magazine while watching TV they now have one of these devices either in their hand or nearby that is connected to the internet.

So what does this mean for Advertisers? Consumers are more likely to visit your website or look at your product online if they have just seen your ad on TV and liked it. More screens also mean more opportunities for you to get your brand or product in front of consumers eyes, which proves how important a digital strategy is these days.

But… don’t be confused, it certainly isn’t time to reduce TV advertising! The multi-screen household hasn’t taken away from the popularity of TV viewing, it remains strong and is more than likely to continue this way. The introduction of multiple devices is working to complement each other.

The best way for you to adapt your advertising and marketing plans to the multi-screen household is to incorporate a digital strategy. If you haven’t already or you think your current online activities could be lacking contact QA to find out how we can improve your reach.

Thanks for reading our blog and check out our website www.qadvertising.com.au

Still think you can ignore mobile? Think again!

If you think mobile is still something to put in the ‘too hard’ bucket, think about these stats. Smartphone penetration has reached 65% while one in three YouTube videos are now watched on mobiles, according to Google.

Smartphone penetration is up from 52% in 2012 and 37% in 2011. Of those smartphone users, 41% said they perceived increased usage of their devices over the past year.

While the humble mobile phone started life as a communications device, the functionality of today’s models have seen more consumers perceive it as an entertainment device (91%) than a communications device (86%).

Seventy-two percent of smartphone owners watched video on their mobiles while one in three YouTube videos are being consumed on a mobile.

One in four Google searches are coming through a mobile with 58% of those surveyed searching on their smartphones daily. Sixty-eight percent of people have searched product information.

The average smartphone owner has 33 apps installed on their device, with 11 of them paid apps. In the last 30 days, the average owner has used 12 of their apps.

While the perception of smartphones is that it is an on-the-go device, 96% of owners reported using it at home compared to 82% on-the-go. Seventy-seven percent of people used it in-store.

Eighty-one percent of people use their smartphones while doing other activities such as watching TV or even reading a book. However, 75% of multi-screening done on smartphones while watching TV is on non-complementary tasks.

Source: http://www.adnews.com.au/adnews/still-think-you-can-ignore-mobile-think-again

We hope you enjoy reading the Queensland Advertising blog. For more information please visit our full website www.qadvertising.com.au

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