Getting to know QA’s Managing Director – Roger Delaney.

Many of you will already know Roger, and with great reason. Roger has a very clear vision for the business and encourages everyone in our office to strive for excellence, with integrity and precision. He is respected by his team and within the industry and it’s fair to say that his professionalism and loyalty has filtered through to all of us.

Roger has had an extensive career in the media industry, but what some may not know is he also had a long and successful career playing professional AFL for his beloved Port Adelaide.

Media Consumption and how our habits are changing

How much media do you consume? On a Daily basis? A weekly basis?

Here’s an average day for me:

  • 30 min of TV in the morning before work
  • 15 min of Social Media on a Mobile Device
  • 15 min of Radio on the way to work
  • 15 min of online news on a PC
  • 8 hours of listening to the Radio at work
  • 2 hours minimum online throughout work
  • 15 min of Social Media or browsing over Lunch on a Mobile Device
  • 15 min of Radio on the way home from work
  • 15 min of Social Media on a Mobile Device
  • 3 hours of TV at night
  • 30 min of online browsing on a Mobile Device across the evening

My daily habits mean that I consume a massive 15 hours and 15 minutes a day of media. This is potentially several hours of advertising each and every day; I’m a great target for advertisers.

One of the major changes to media consumption in recent years is reflected in my usual day by the usage of a mobile device being either my iPhone or iPad which lets me access the internet at virtually any moment.

So how does this all fit together within the world of advertising. Here is a simple example of my own habits explains. After spending the last few days browsing online furniture retailers I have been considering purchasing a few items for my home, obviously there are so many options around today that this becomes a tedious task. After noticing the end of a winter sale on TV last night I grabbed my iPad which was sitting in its usual spot (on the coffee table in front of the TV) and had a quick browse, no purchases were made. This morning on the way to work I heard a radio commercial from the same retailer, on my lunch break I decided to jump on my mobile phone and have another browse which ended in purchasing a new dining suite which will now be delivered to my home within 3-10 business days.

Mobile devices give us the ability to search, browse and shop online and make decisions anywhere and anytime of day. Making advertising your product even more important.

We all face an overload of media each day but if your advertising is not being seen or heard it will be your competitors advertising that will be catching the potential customers that you will be missing out on.

How Q Advertising has changed how I experience and interact with news and the media

Insights from Bridget McCulloch, Sunshine Coast University Student and Q Advertising Intern…

A few months ago, social media, television morning shows and other people were my main outlets for consuming the news, never had I thought of actually picking up a newspaper.

Since undertaking work experience with Queensland Advertising, news and the media has become a whole lot more valuable to me.

I interpret, access and absorb news in a whole new range of ways, and I’ve learnt extensively about the process and production behind the way news is put together for consumers.

I have been learning in great detail about the development of media releases, media contact lists, and the importance of research and background information to support these.

I’ve also recently attended a media launch for a major redevelopment on the Sunshine Coast and gained great insight into how the launch is run, how interviews are conducted, and how the outcomes of the launch are distributed.

Not only was it extremely valuable to experience this first hand, but to be a part of and see the importance of the planning and coordinating of a media launch is imperative to my future career in the industry.

QA have exposed me to a significant range of real life experiences that have already, and will continue to support my knowledge of the industry and my opportunities within an advertising career.

So in a nutshell, here’s the tops five things I’ve learnt about generating publicity:

  1. Make sure you have a newsworthy angle to pitch to the media
  2. Prepare a high quality media release with a good headline and quotes
  3. Ensure you have good interview and photo opportunities for the media
  4. The easier you make it for a journalist the better response you will get
  5. Understand who the key local journalists are and what they consider to be newsworthy.

Bridget McCulloch is a third year USC Bachelor of Communication Degree, with a major of Creative Advertising and minor of Graphic Design. She is the recipient of the inaugural 2014 Queensland Advertising USC School of Communication Bursary Award.

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Bridget’s behind the scenes look at a news interview.

Nine takes out top 3, holding 32%

Nine held 32% of viewers last night, with Hamish & Andy’s Gap Year Asia taking out the top spot with an audience of 1.455 million. Nine News and The Block Sky High followed closely behind with 1.409m and 1.393m viewers respectively. 

Seven was a close second and had 27.3% of viewers with its special Secret Life of Dogs beating Masterchef in the 7:30 timeslot and taking 923,000 viewers. Seven News, Today Tonight, and Home & Away all maintained their usual places in the mid to tail end of the top 10.

Ten’s new live crime-solving show Wanted, hosted by Sandra Sully and Matt Doran, was absent from last night’s 20 highest rating programs, according to OzTam’s preliminary ratings. It took 518,000 viewers but couldn’t compete with the other networks in the popular Monday night viewing.Ten has said it’s confident that the show will be a long-term build, but lost out on last night’s 8:30pm timeslot to Seven’s Criminal Minds (820,000 viewers).

That said, Masterchef saw a rise to 824,000 viewers and the network had an overall audience share of 16.2%.

ABC saw an increase in ratings with the news its highest rating program at 959,000 viewers, and Australian Story just missing the top 10 at 854,000 viewers. 7.30, Media Watch and Four Corners had the last three places in the top 20 giving it an audience share of 18.9%.

SBS had 5.7% of audiences.

Source: www.bandt.com.au

Nine holds top three!

Channel Nine dominated the ratings last night with The Block taking out top spot with it’s highest 2013 season audience at $13.65 million (metro). This was followed by Nine’s 60 Minutes and Nine News which also attracted over 1.5 million viewers.

The reality renovation show lured 1,653,000 metro viewers last night with its room reveal episode, according to preliminary overnight ratings from Oztam. This is the highest audience yet for the format, which has rated an average of 1.6 million four times since its debut in mid-May. Its series average so far is 1.3 million metro viewers.

60 Minutes ranked second with 1,557,000 metro viewers, while Nine News gathered an audience of 1,517,000. The network’s family drama House Husbands also garnered an audience of 1,028,000 million.

Seven’s top-rating show was Sunday Night with 1.2 million viewers. Highway Patrol and A Place to Call Home attracted 1.2 million and 1.1 million respectively.

The debut of Network Ten’s MasterChef: Italian Week anchored a solid 800,000 metro viewers – on par with its average audience so far this year. Elementary attracted an audience of 780,000, while a repeat of Modern Family had 598,000 viewers.

Across the main channels, Nine won the night with 25% of audience share, followed by Seven with 22.7%. Ten and SBS scored 12.5% and 3.5% respectively.

Source: http://www.adnews.com.au/adnews/the-block-builds-highest-ratings-yet

Seven and Nine neck and neck in audience share

Chanel Seven and Nine’s audience share was nearly even last night with Seven only just coming out on top, grabbing 29.8 per cent of television screens.

While Seven had overall numbers, the Oztam ratings show Nine had the top shows. Nine News came in the highest rating program of the evening at 1.349 million viewers, and The Block Sky High took 1.233 million making the network’s overall share being 28.2 per cent.

Nine’s A Current Affair won against Seven’s Today Tonight with 1.071 million viewers against 1.011 million. Seven won in the morning show wars though, with Sunrise beating Today at 354,000 viewers compared to 326,000.

Chanel Ten missed making it in the top ten, with its highest-rating program for the evening, Offspring, nabbing 770,000 viewers and thirteenth place. The network’s Wednesday schedule of Masterchef and Ten News took 19 per cent of viewers with 736,000 and 723,000 viewers respectively.

ABC had 18 per cent of Wednesday night viewers with the news grabbing 845,000 lounge rooms, while 7:30 had 752,000 viewers and Stephen Fry’s QI attracting 747,000 viewers.

After SBS grabbed fifth spot on Tuesday night thanks to the Aust vs Iraq World Cup qualifier, its programs failed to make it into the top 20 and the network attracted only five per cent of audiences.

Source: www.bandt.com.au

Audience is lacking for Revenge while The Voice continues to grow

Channel Nine’s The Voice took out top spot last night with a total of 1.64 million viewers watching the second of the live final episodes. Channel Nine took out three of the top spots with Nine News taking 1.41 million and The Block Sky High with 1.39 viewers.

Seven’s House Rules also proved popular last night with over a million viewers (1.07 million), but still fell behind Seven News and A Current Affair. Today Tonight was the only other program to have more than a million viewers last night.

After an extremely successful first season with comparable ratings to The Voice, the second series of Revenge looks to be lagging. Last night’s episode which was 18th in the second series only just scraped into the top ten with 881,000 viewers, falling under Home and Away (966,000 viewers) and ABC News (969,000).

Source: www.bandt.com.au

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