Get the low down on Director Trevor Larkins

Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.

His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.

Getting to know QA’s Managing Director – Roger Delaney.

Many of you will already know Roger, and with great reason. Roger has a very clear vision for the business and encourages everyone in our office to strive for excellence, with integrity and precision. He is respected by his team and within the industry and it’s fair to say that his professionalism and loyalty has filtered through to all of us.

Roger has had an extensive career in the media industry, but what some may not know is he also had a long and successful career playing professional AFL for his beloved Port Adelaide.

AFLW making history!

The launch of the AFLW Inaugural Premiership was on Friday night and it kicked all the goals!!

QA Welcomes Michelle Wessel to the team

Q Advertising are happy to announce the appointment of Michelle Wessel, who joined the team in late December 2016 as a Client Service Manager.

Michelle brings a wealth of knowledge to the team, having previously worked as both a Traffic Manager and Sales Support within a regional radio station in Victoria, as well as having a strong production background having managed video and photographic production for a large agency in Melbourne.

The world is ageing and so too are consumers

According to Nielsen the ageing population is not being catered for…

Senior Consumers

Senior Consumers

By the year 2050 a massive 2 billion people worldwide will be 60 years and older. Industries are doing little to cater for this aging demographic, in fact quite the opposite is occurring with the ever increasing range of fast moving consumer goods and new fang dangled products and services.

The Nielsen Global Survey about Ageing returned some interesting facts. Consumers are concerned that manufacturers and retailers are doing little to make life easier for us as we get older. Some of the concerns include the need for wider aisles in shopping centres, handicapped accessibility and larger print on packaging.

So, if you are a business operator or marketer how might you be missing out on an opportunity…

Globally we are an aging population which means that the ‘Seniors’ group will have more money to spend. But you won’t capture this spend if you are not targeting your products and marketing to this group. For instance, the Nielsen survey found that more than 4 in 10 cannot find foods that meet their aging nutritional needs, and 51% worldwide find advertising doesn’t reflect the older audience.

These findings should be ringing alarm bells, it’s time to start considering the needs of the ageing population who will become future money spenders and potentially a much larger market than we are ready for.

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Media Consumption and how our habits are changing

How much media do you consume? On a Daily basis? A weekly basis?

Here’s an average day for me:

  • 30 min of TV in the morning before work
  • 15 min of Social Media on a Mobile Device
  • 15 min of Radio on the way to work
  • 15 min of online news on a PC
  • 8 hours of listening to the Radio at work
  • 2 hours minimum online throughout work
  • 15 min of Social Media or browsing over Lunch on a Mobile Device
  • 15 min of Radio on the way home from work
  • 15 min of Social Media on a Mobile Device
  • 3 hours of TV at night
  • 30 min of online browsing on a Mobile Device across the evening

My daily habits mean that I consume a massive 15 hours and 15 minutes a day of media. This is potentially several hours of advertising each and every day; I’m a great target for advertisers.

One of the major changes to media consumption in recent years is reflected in my usual day by the usage of a mobile device being either my iPhone or iPad which lets me access the internet at virtually any moment.

So how does this all fit together within the world of advertising. Here is a simple example of my own habits explains. After spending the last few days browsing online furniture retailers I have been considering purchasing a few items for my home, obviously there are so many options around today that this becomes a tedious task. After noticing the end of a winter sale on TV last night I grabbed my iPad which was sitting in its usual spot (on the coffee table in front of the TV) and had a quick browse, no purchases were made. This morning on the way to work I heard a radio commercial from the same retailer, on my lunch break I decided to jump on my mobile phone and have another browse which ended in purchasing a new dining suite which will now be delivered to my home within 3-10 business days.

Mobile devices give us the ability to search, browse and shop online and make decisions anywhere and anytime of day. Making advertising your product even more important.

We all face an overload of media each day but if your advertising is not being seen or heard it will be your competitors advertising that will be catching the potential customers that you will be missing out on.

How Q Advertising has changed how I experience and interact with news and the media

Insights from Bridget McCulloch, Sunshine Coast University Student and Q Advertising Intern…

A few months ago, social media, television morning shows and other people were my main outlets for consuming the news, never had I thought of actually picking up a newspaper.

Since undertaking work experience with Queensland Advertising, news and the media has become a whole lot more valuable to me.

I interpret, access and absorb news in a whole new range of ways, and I’ve learnt extensively about the process and production behind the way news is put together for consumers.

I have been learning in great detail about the development of media releases, media contact lists, and the importance of research and background information to support these.

I’ve also recently attended a media launch for a major redevelopment on the Sunshine Coast and gained great insight into how the launch is run, how interviews are conducted, and how the outcomes of the launch are distributed.

Not only was it extremely valuable to experience this first hand, but to be a part of and see the importance of the planning and coordinating of a media launch is imperative to my future career in the industry.

QA have exposed me to a significant range of real life experiences that have already, and will continue to support my knowledge of the industry and my opportunities within an advertising career.

So in a nutshell, here’s the tops five things I’ve learnt about generating publicity:

  1. Make sure you have a newsworthy angle to pitch to the media
  2. Prepare a high quality media release with a good headline and quotes
  3. Ensure you have good interview and photo opportunities for the media
  4. The easier you make it for a journalist the better response you will get
  5. Understand who the key local journalists are and what they consider to be newsworthy.

Bridget McCulloch is a third year USC Bachelor of Communication Degree, with a major of Creative Advertising and minor of Graphic Design. She is the recipient of the inaugural 2014 Queensland Advertising USC School of Communication Bursary Award.

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Bridget’s behind the scenes look at a news interview.

The multi-screen household and what it means for Advertisers

The multi-screen household

Australian’s of all ages continue to spend the majority of their screen time in front of their TV sets. However, the introduction of new screen technologies allows multi use between different devices, separately or at the same time.

I am sure many of you have seen this in your household… Dad is sitting on the couch watching his favourite TV show, while browsing online with his laptop checking out the new car he has been wanting to purchase. Mum is in the kitchen and using the iPad to look online for some recipe ideas for tonight’s dinner, one teenager is in their room on the computer surfing the net and another is watching TV and using her mobile device to simultaneously check social media and shop online. Sound familiar?

A recent report has shown that currently 27% of Australian homes have each of the four screen types: TV, PC, tablet and mobile phone which is up from only 16% a year ago. Also, a considerable 31% of homes now have a tablet compared to only 15% in 2012, this number is likely to continue growing.

Although the notion of multitasking isn’t a new trend, in previous years where someone may have been reading a magazine while watching TV they now have one of these devices either in their hand or nearby that is connected to the internet.

So what does this mean for Advertisers? Consumers are more likely to visit your website or look at your product online if they have just seen your ad on TV and liked it. More screens also mean more opportunities for you to get your brand or product in front of consumers eyes, which proves how important a digital strategy is these days.

But… don’t be confused, it certainly isn’t time to reduce TV advertising! The multi-screen household hasn’t taken away from the popularity of TV viewing, it remains strong and is more than likely to continue this way. The introduction of multiple devices is working to complement each other.

The best way for you to adapt your advertising and marketing plans to the multi-screen household is to incorporate a digital strategy. If you haven’t already or you think your current online activities could be lacking contact QA to find out how we can improve your reach.

Thanks for reading our blog and check out our website www.qadvertising.com.au

Agencies can make an impression with your budget

As 2013 is coming to an end marketers and business owners are making plans for next year, particularly on their advertising and marketing budget and which agency can provide independent and ultimately the most effective advice on how to spend that budget.

Previously, an effective marketing campaign would use two or three media channels. Today, this has jumped to an average of seven channels such as print, tv, outdoor, radio, PR and a smorgasbord of digital options. Media agencies can determine the right mix of these channels to both suit your brand and your budget.

The main kinds of media to get a company’s message across include the following:

• Paid (once the traditional) – tv, radio, print.

• Owned – the brand’s own website, Facebook, twitter, blog etc.

• Earned – word of mouth, PR.

In 2013 the fastest growing media is owned; Facebook, Twitter, blog etc. Although all of these channels are free, they cost money to set up, maintain and to create worthy content.

So what is the right combination you ask? First you must ask what are you trying to solve, and second, if consumer does ‘x’ now, what do you want them to do in the future?

Only by identifying these questions can you decide how to split your budget amongst the appropriate channels.

Agencies like Queensland Advertising speciliase in determining the most effective media channel mix. We have on our team specialists in the fields of media, digital and PR to strategically plan your split between paid, owned and earned media.

With the full suite of specialist communications disciplines to tap into, an agency can provide you as a marketer or business owner the benefits of our expertise to ultimately create brand awareness and sales for your business.

We hope you enjoy reading the Queensland Advertising blog. For more information please visit our full website www.qadvertising.com.au

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