Media Consumption and how our habits are changing

How much media do you consume? On a Daily basis? A weekly basis?

Here’s an average day for me:

  • 30 min of TV in the morning before work
  • 15 min of Social Media on a Mobile Device
  • 15 min of Radio on the way to work
  • 15 min of online news on a PC
  • 8 hours of listening to the Radio at work
  • 2 hours minimum online throughout work
  • 15 min of Social Media or browsing over Lunch on a Mobile Device
  • 15 min of Radio on the way home from work
  • 15 min of Social Media on a Mobile Device
  • 3 hours of TV at night
  • 30 min of online browsing on a Mobile Device across the evening

My daily habits mean that I consume a massive 15 hours and 15 minutes a day of media. This is potentially several hours of advertising each and every day; I’m a great target for advertisers.

One of the major changes to media consumption in recent years is reflected in my usual day by the usage of a mobile device being either my iPhone or iPad which lets me access the internet at virtually any moment.

So how does this all fit together within the world of advertising. Here is a simple example of my own habits explains. After spending the last few days browsing online furniture retailers I have been considering purchasing a few items for my home, obviously there are so many options around today that this becomes a tedious task. After noticing the end of a winter sale on TV last night I grabbed my iPad which was sitting in its usual spot (on the coffee table in front of the TV) and had a quick browse, no purchases were made. This morning on the way to work I heard a radio commercial from the same retailer, on my lunch break I decided to jump on my mobile phone and have another browse which ended in purchasing a new dining suite which will now be delivered to my home within 3-10 business days.

Mobile devices give us the ability to search, browse and shop online and make decisions anywhere and anytime of day. Making advertising your product even more important.

We all face an overload of media each day but if your advertising is not being seen or heard it will be your competitors advertising that will be catching the potential customers that you will be missing out on.

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