What will happen when one station’s most popular team moves on… across the road.
For the last 8 years, Sunshine Coast listeners have either loved or hated the Todd & Sami Breakfast show on Hot 91. Recent revelations revealed that rival radio station Mix FM poached the pair to host a new Drive Show, and this week marked their final breakfast show on Hot 91.
The pair will of course love their new lifestyle probably consisting of sleep ins and a lot more time with their families but what how will it affect local radio?
Mix FM already have the very popular Mark & Caroline hosting their breakfast program, which will now be followed by locally produced programming right throughout the entire day.
Mix FM would be counting on the move to bring over loyal listeners who previously followed the duo on Hot 91. The likelihood of this happening is very real and although only time will tell, Mix FM has set themselves up for a very interesting time.
Without an official radio survey they can’t report on exact listening numbers but as an advertising agency we certainly look forward to seeing how the change effects the balance of listeners in our local market.
Only time will tell! If you are from the Sunshine Coast let us know on Facebook who your favourite station is.