Media Strategy

Q Advertising

Media Strategy and Planning

All strategies are based on a high level of research, a thorough understanding of the client’s business and unbiased planning and buying.

Q Advertising specialises in media strategy and planning by exploring all aspects of the client’s business to devise a strategy that will not only enable business growth but also develop future proof strategies against oncoming competitors and other market factors that may occur.

Q Advertising

Market Research & Trends

Our access to current research and trends provides an understanding of the media consumption and habits of Australians. Utilising independent data provides a comprehensive understanding of a client’s target demographic and becomes a foundation of all strategy and planning.

HOW WE CAN HELP YOU

Our Expertise

Market Analysis

In-depth knowledge of Australian markets and its segmented regions
Activity in all metro and regional markets across the country
Current analysis on each market prior to commencing any new planning or strategic processes

Media Research

Considering reach, target audience and programming
Analysing all media options in a marketplace to determine best opportunity for clients
Niche media opportunities for unique products

Demographic Analysis

Consumer insights and behaviour
Identifying the best target demographic/s for your business
Utilising data from independent researchers including Roy Morgan

Media Planning Services

Analysing the reach and frequency of a campaign
Consideration of audience levels, viewer numbers, tarps and cost efficiencies
Aligning media with campaign goals and objectives

Media Negotiation

Added value and support from media networks
Negotiating rate levels and mass buying opportunities
Every client, every strategy and every brief requires individual negotiation to get the best possible outcome.