Based on a recent Google suvey of 1,016 respondents, females 25-34 (13.4%) and 35-44 (14.7%) are most likely to make a purchase based on a friend’s recommendation, while Males aged 18-24 and 45-54 are least likely. See infographic for more info;

Source: http://www.marketingpilgrim.com/page/2

Below are the April 2013 social media statistics for Australia according to socialmedia.com.au;

1. Facebook – 11,489,380 Australian users/accounts (steady).

2. YouTube – 11,000,000 UAVs (steady)

3. Blogspot – 3,000,000 (down 200,000)

4. WordPress.com – 2,900,000 (steady)

5. Tumblr – 2,800,000 (up 200,000)

6. LinkedIn – 2,700,000 ( down 57,000)

7. Twitter – 2,167,849 Active Australian Users

8. Instagram – 1,083,924 Active Australian Users

9. Flickr – 860,000 (up 10,000)

10. TripAdvisor – 830,000

11. Pinterest – 630,000 (down 10,000)

12. MySpace – 300,000 (steady)

13. Yelp – 220,000 (steady)

14. Reddit – 180,000 (up 10,000)

15. Google Plus – approx 100,000 (socialmedianews.com estimation *revised*)

16. StumbleUpon – 95,000 (steady)

17. Foursquare – 51,000 (steady)

18. Digg – 33,000 (steady)

19. Delicious – 31,000 (steady)

There has been some coverage lately that Facebook has been losing audience in Australia due to people closing their accounts. Socialmedianews.com reports, although user accounts have been declining this may not necessarily be due to users closing their accounts, but instead a ongoing effort by Facebook to clean out as many spam and duplicate accounts as possible.

For more information the full April 2013 article can be read at http://www.socialmedianews.com.au/social-media-statistics-australia-april-2013/.