Category : Advertising TV

Get the low down on Director Trevor Larkins

Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.

His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.

This week’s TV news

It was a big week for TV this week… The Oscars happened, new channel 7flix started, NRL returned and the Sunrise and Today war got real.

Sunday night saw the launch of the Seven Network’s new channel 7flix. So far the channel has had a slow start

Channel Ten’s Wake Up proves not as popular as fellow morning programs

With an introduction of ‘breakfast TV with a twist’, the numbers are in for Channel Ten’s program Wake Up.  the show attracted 29,000 people in its early slot and 52,000 for the main part.

The program, broadcasted from beachside in Manly, NSW, lifted the Ten’s 2013 average timeslots by 300 % between 7am and 8.30am and 70% between 8.30am and 10.30am.  Compared to Channel Seven’s program Sunrises’ 368,000 viewers and Channel Nine’s Mornings total of 135,000 viewers, Wake Up still has a long way to go.

What is your favourtie morning show and are you loyal to only one?

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Australia ranks high when it comes to spending money on Advertising

eMarketer and Starcom MediaVest (2013) have released surprising research to suggest that Australian marketers are spending more per head to reach their target audience than in another country.

$582 dollars per person is the figure that sets Australia above its counterparts.  The UK sits second at $540 per person and Norway third at $535 per person.  The US, Denmark, Canada, Sweden, Germany and Japan all rank in the top 10.

This research could suggest two things; either that Australia is too expensive, or possibly that the market is not as efficient as it could be.

While the top 10 list is made up of only developed countries with access to the latest technologies, the research is let down by not taking into consideration the country’s population sizes.  Australia has a population of 23 million compared to the US’s 313 million and the UK’s 63 million people.

When QA is spending your advertising dollars we do it wisely, some of our key influencers are TARP’s and cost per thousands. We are always striving to achieve the results you want in the most cost effective way.

To see how we can help you, contact us today.

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