Remaining unbiased & relying on research to guide strategy

In the world of advertising – and moreso that of working in an agency – if I had a dollar for every time, I heard a client, friend or even colleague say… ‘but nobody watches television anymore,’ I could honestly nearly retire.

These conversations occur often… and likely on the back of presentation of new consumer and media research, and the recommendation of tweaks to a client’s advertising strategy based on this research. Or even more often upon meetings with new clients or potential clients that have previously developed their own advertising strategy.

Get the low down on Director Trevor Larkins

Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.

His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.

The wait is almost over! Your favorite shows are coming back!

Ratings season is set to commence early February, and some of Australia’s most loved TV shows are returning to our screens just in time. As well as your favorites, there are also some fantastic new programs we are sure you are going to love.

OzTam is increasing TV Panels to support Australian ratings data

OzTam is set to increase the number of homes included in Australian television audience measurement by a considerable 50%.

The change is being implemented by OzTam over the next 6 months and is expected to be completed by early 2017, a move they say will reinforce industry confidence in ratings data.

This week’s TV news

It was a big week for TV this week… The Oscars happened, new channel 7flix started, NRL returned and the Sunrise and Today war got real.

Sunday night saw the launch of the Seven Network’s new channel 7flix. So far the channel has had a slow start

Channel Ten’s Wake Up proves not as popular as fellow morning programs

With an introduction of ‘breakfast TV with a twist’, the numbers are in for Channel Ten’s program Wake Up.  the show attracted 29,000 people in its early slot and 52,000 for the main part.

The program, broadcasted from beachside in Manly, NSW, lifted the Ten’s 2013 average timeslots by 300 % between 7am and 8.30am and 70% between 8.30am and 10.30am.  Compared to Channel Seven’s program Sunrises’ 368,000 viewers and Channel Nine’s Mornings total of 135,000 viewers, Wake Up still has a long way to go.

What is your favourtie morning show and are you loyal to only one?

We hope you enjoy reading the Queensland Advertising blog. For more information please visit our full website www.qadvertising.com.au

Hello. Get in Touch.