The 2017 National Rugby League Series commences tonight on Nine, live and free. There will be three massive games per week leading up to the ultimate footy finals.
2013 has seen a change in the way marketers advertise, many choosing to spend more of their budget on online than ever before. While online has definitely proved itself as a new must in your media mix that cannot be left out, it isn’t time to stop advertising on TV
As 2013 is coming to an end marketers and business owners are making plans for next year, particularly on their advertising and marketing budget and which agency can provide independent and ultimately the most effective advice on how to spend that budget.
Previously, an effective marketing campaign would use two or
With an introduction of ‘breakfast TV with a twist’, the numbers are in for Channel Ten’s program Wake Up. the show attracted 29,000 people in its early slot and 52,000 for the main part.
The program, broadcasted from beachside in Manly, NSW, lifted the Ten’s 2013 average timeslots by 300 %
Crowdsourcing is a concept where businesses fill out an online brief which is then submitted into a pool for a group of designers to work on and essentially compete for your money. According to a crowdsourcing website, 99designs.com, there are 2,048 contests occurring currently and in October 2013, a massive
According to new research by Telstra, since 2010, Australians are buying three times more clothes via their smart phones; making fashion the top selling consumer good brought via smart phones.
The research conducted by Nielsen for the Telstra Smartphone Index surveyed 2,004 Australian people. The study showed that more than one
This week’s Roy Morgan Consumer Confidence Rating discusses the topic of ‘Consumer Confidence Public Opinion’. The report is based on 1,301 face to face interviews conducted Australia-wide with men and women aged 14 and over last weekend (October 5-6, 2013).
The report is aimed at taking a snapshot of the levels
Channel 7 Queensland has released a regional report which details how popular their programs aired on a Monday, Tuesday and Wednesday are.
The X Factor and 7 News tops Monday night ratings, followed by Home and Away. Channel 7 attracted over 223,000 regional viewers during peak viewing times. 56% of this
Here are a few tips from QA that you can try yourself to help your business grow.
Get personal with your customers
Your customers are the heart of your business – without them, you would cease to exist! By interacting with them you can develop a powerful relationship.
When a customer makes a
eMarketer and Starcom MediaVest (2013) have released surprising research to suggest that Australian marketers are spending more per head to reach their target audience than in another country.
$582 dollars per person is the figure that sets Australia above its counterparts. The UK sits second at $540 per person and Norway
QA’s tips for using Instagram for your business
Have you created a brand profile on Instagram yet to make your brand visible to a whole new market?
You could be using images and short videos to enhance your customers experience and even improve results.
Getting started on instagram is fairly easy. Simply sign
Jetts Fitness – Case Study
Jetts is a 24/7 Gym Franchise business with over 200 gyms across Australia and New Zealand. Approximately 3 years ago QA were engaged as Jetts Advertising Agency and to consult on an overall strategy to pull into place a national consistency by working with individual regions
The future of print audience measurement is called EMMA (Enhanced Media Metrics Australia)… but what is it?
EMMA launced at the start of the new financial year and is designed to provide a complete picture of how people read and engage with newspapers and magazines across print, online, smarphones and tablets.