Why should I advertise on TV?

2013 has seen a change in the way marketers advertise, many choosing to spend more of their budget on online than ever before. While online has definitely proved itself as a new must in your media mix that cannot be left out, it isn’t time to stop advertising on TV


Crowdsourcing: Is it worth the trouble?

Crowdsourcing is a concept where businesses fill out an online brief which is then submitted into a pool for a group of designers to work on and essentially compete for your money.  According to a crowdsourcing website,, there are 2,048 contests occurring currently and in October 2013, a massive


Exploring the shopping habits of Smartphone users

According to new research by Telstra, since 2010, Australians are buying three times more clothes via their smart phones; making fashion the top selling consumer good brought via smart phones.

The research conducted by Nielsen for the Telstra Smartphone Index surveyed 2,004 Australian people.  The study showed that more than one


Franchise Advertising

Jetts Fitness – Case Study

Jetts is a 24/7 Gym Franchise business with over 200 gyms across Australia and New Zealand. Approximately 3 years ago QA were engaged as Jetts Advertising Agency and to consult on an overall strategy to pull into place a national consistency by working with individual regions


New Print Readership Measurement…. EMMA

The future of print audience measurement is called EMMA (Enhanced Media Metrics Australia)… but what is it?

EMMA launced at the start of the new financial year and is designed to provide a complete picture of how people read and engage with newspapers and magazines across print, online, smarphones and tablets.

EMMA was


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