As part of QAdvertising’s commitment to the USC School of Communication bursary program, we also offer internship opportunities to third year students. We recently hosted Kylie Jorgensen who spent time with QAPR director Peppi Bueti to learn practical skills in public relations, event management and marketing. Here’s a quick blog from Kylie about her experience.
The best thing that has happened to TV is the second screen… ipads, mobiles and laptops. TV is now interactive and will continue to develop in this area.
Social media gives Television a new lease on life, viewers can now participate in the program they are watching via voting and online
This week’s media spotlight is on Outdoor Advertising. Our media spotlight is designed to give you a little more information on each media. Let’s face it, in today’s market there are so many options it is often hard to understand them all let alone choose the right media mix.
We all know there is advertising online because we have all seen it. But when it comes to placing online advertising, clients always ask with hesitation ‘Does anyone pay attention to Online Advertising?’
Roy Morgan research reveals that consumers do notice online advertising but the level of engagement is linked to
Many businesses we speak to like the idea of holding an event, after all what’s not to like about sipping champagne, savouring tasty canapés and dishing out air kisses like there is no tomorrow.
The answer we always give is why? Events are incredibly labour intensive to undertake and if not planned
You should be able to answer this question, if you can’t you could be missing out on sales.
Every business needs a unique selling point. The term USP was developed as a strategic way of thinking, to set your business or your product apart from your competitors and offer customers a
There are many positive benefits of using an Advertising Agency such as Queensland Advertising. Firstly, no matter how big or small your business is, we can help plan and book your advertising, you don’t have to be a national company or large brand such as Coles to warrant the advantages
Matt Travers is a Campaign Manager at Reload Media, Queensland Advertising’s digital marketing partner. Reload and QA work together to ensure that clients have an integrated marketing strategy across traditional and digital mediums. If you find this article useful, please share on your preferred social channel.
“I think there is a
What is a Database?
An organised system to store and manage information. Not only do you want to keep your customers name, address and contact details (including email and mobile number is a must!) you should also be keeping a record of their behaviour such as purchases and particular interests.
Australian’s of all ages continue to spend the majority of their screen time in front of their TV sets. However, the introduction of new screen technologies allows multi use between different devices, separately or at the same time.
I am sure many of you have seen this in your household… Dad
A crisis can affect all brands, products and even personalities regardless of their size or location and saying ‘no comment’ simply doesn’t cut it anymore. Having a crisis management plan in place is vital and that’s where a PR professional can help you. Let’s see what Peppi Bueti our PR
Traditional media still has an important place in advertising campaigns as long as its understood how to leverage the benefits of an integrated digital campaign according to Queensland Advertising director Roger Delaney.
“Two years ago it became quite clear to us that as a media advertising agency we needed to embrace
One of the most commonly asked questions from potential clients is what is the role of public relations and how can it improve business?
Peppi Bueti Director of QA Public Relations explains what PR is:
Let’s start with what I tell my University of the Sunshine Coast PR students and that is