Q Advertising like to consider themselves a part of the community and where possible look to get involved and give back. The directors of QA play a positive part in the future of advertising, marketing and public relations, one of which has been their relationship with the University of the Sunshine Coast.
If you haven’t heard of Netflix you must be behind the times… it’s the latest subscription video on demand service that is finding its way into Australian homes.
The latest Roy Morgan research revealed that Netflix is now in over 1-in-10 homes reaching 2.63 million Australians.
Originally formed in the US, Netflix
Letterbox marketing has always been debated regarding it’s worth and success. Consumers seem to either love or hate their junk mail, they either read it or they don’t. But for advertisers, is it a worthwhile tool to invest in?
Personally, I read it! For me, junk mail is a guilty pleasure.
This week we had a chat to our newest team member Sarah, to find out what makes her tick.
What experience do you have in the industry? I am relatively new to the advertising industry. I have worked in Marketing and HR roles in the mines in Central Queensland since finishing
It can often be a creative challenge to come up with a print ad that is going to work… firstly it needs to get noticed and secondly it needs to get results.
The Newspaper Works has recently conducted a survey on the effectiveness of the creative designs in print ads, and
Mobiles and tablets are becoming the most used internet device, taking over desktop computers and laptops.
And, it’s forecasted that their use with only continue to grow.
Now, it’s more important than ever to ensure that your brand and customer experience on a small device is your number one priority.
There is no
According to Nielsen the ageing population is not being catered for…
By the year 2050 a massive 2 billion people worldwide will be 60 years and older. Industries are doing little to cater for this aging demographic, in fact quite the opposite is occurring with the ever increasing range of fast
How much media do you consume? On a Daily basis? A weekly basis?
Here’s an average day for me:
30 min of TV in the morning before work
15 min of Social Media on a Mobile Device
15 min of Radio on the way to work
15 min of online news on a PC
Insights from Bridget McCulloch, Sunshine Coast University Student and Q Advertising Intern…
A few months ago, social media, television morning shows and other people were my main outlets for consuming the news, never had I thought of actually picking up a newspaper.
Since undertaking work experience with Queensland Advertising, news and the media has
Over the past three years I have studied a Bachelor of Communication, with a Major in Creative Advertising and Minor in Graphic Design at the University of the Sunshine Coast.
Earlier this year, through the university, I was lucky enough to receive the inaugural USC School of Communications Bursary that
It all started in far north Queensland when a team of Aussies discovered a need in the market for a sturdy product that would protect the iPhone, but not just any old case!
The team at Indepth Cases designed an iPhone case that was waterproof, shockproof and dustproof. The case is
What will happen when one station’s most popular team moves on… across the road.
For the last 8 years, Sunshine Coast listeners have either loved or hated the Todd & Sami Breakfast show on Hot 91. Recent revelations revealed that rival radio station Mix FM poached the pair to host a
There is a lot more to advertising then just placing an ad and expecting a result.
We have many clients that come to us who already have advertising campaigns in place but they are wondering why they’re not getting the results they want.
Advertising can be hit or miss if you are