Remaining unbiased & relying on research to guide strategy

In the world of advertising – and moreso that of working in an agency – if I had a dollar for every time, I heard a client, friend or even colleague say… ‘but nobody watches television anymore,’ I could honestly nearly retire.

These conversations occur often… and likely on the back of presentation of new consumer and media research, and the recommendation of tweaks to a client’s advertising strategy based on this research. Or even more often upon meetings with new clients or potential clients that have previously developed their own advertising strategy.

To advertise or not to advertise?

There have been plenty of opinions flying around the world of advertising since the COVID 19 pandemic broke in Australia, with some marketing and advertising gurus screaming from the tree tops “Advertise now, Advertise now, it’s the best time to do something!!”whilst others have been more cautious.

From Bursary To Employee: Week 1 for QA’s New Intern Kaleb Davis

My first week of interning at Q Advertising was a great start to my career! I began this internship after receiving the Q Advertising bursary through my university – USC.When I received the bursary, Peppi Bueti, QA’s director of Public Relations, suggested I should come and meet the QA team and gain some work experience.

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