SBS were the winners this week with news from Canberra that the network will receive just over $814 million in funding over the next 3 years, plus an extra $8.3 million for indigenous and multicultural programming.
Roy Morgan research have this week released results for Australian newspaper readerships for the last 12 months as at March 2016 and it’s no surprise that major mastheads around the country have fallen in readership.
It was a big week for TV this week… The Oscars happened, new channel 7flix started, NRL returned and the Sunrise and Today war got real.
Sunday night saw the launch of the Seven Network’s new channel 7flix. So far the channel has had a slow start
Managing Director Roger Delaney was on set in Sydney yesterday assisting in the directing of filming new advertorials for our client Essilor,
TV programming will go back to normal tonight with the return of popular programs as the 2016 survey year is about to kick off, from Sunday.
This week we welcomed a friendly new (and not so new) face, Fiona Sullivan. Fiona has been appointed as an Account Manager within our Q Advertising Automotive team.
Having previously worked for Seven, Southern Cross Ten and Austereo on the Sunshine Coast Fiona has already worked alongside Q Advertising for several years.
Fiona’s outgoing and friendly attitude along with her vast media experience is a perfect fit for Q Advertising and we are confident that our clients will agree.
We sat down with Fiona for a chat and found out a bit more about our latest team member…
How long have you lived on the Sunshine Coast? 21 years
How long have you worked within the Advertising industry on the Sunshine Coast? Almost 10 years, all good years too!
What’s your favourite TV show? Spics and Specs
What do you love about working in the Media & Advertising industry? It attracts great people so the blend of hard work and good banter.
What’s your coffee drink? My friends cringe as I explain each time – it’s so simple, I don’t get the angst! Coffee, water – lots of it, milk – not much of it, don’t mind if it has chocolate on top, preferably in a glass ….
What can you offer QA clients? A great working knowledge of all media together with a career in sales and marketing but more importantly – loyalty, honesty, integrity and humour!
What attracted you to working at QA? I have been working together with QA for so long , I almost felt like part of the team. I thought it was about time I did the honest thing and joined them. A great and professional team.
Meet Fiona Sullivan;
If you haven’t heard of Netflix you must be behind the times… it’s the latest subscription video on demand service that is finding its way into Australian homes.
The latest Roy Morgan research revealed that Netflix is now in over 1-in-10 homes reaching 2.63 million Australians.
Originally formed in the US, Netflix and its Australian rival Stan are becoming an entertainment of choice around the country. Since March this year, the Netflix subscription service alone has gained over 100,000 home subscriptions every month and looks to continue this rapid growth.
So what does Netflix mean for advertisers? Currently there is no advertising on Netflix and earlier this year Netflix CEO Reed Hastings was quoted as saying the service would never rely on advertising to pay the bills.
It seems that the popularity of the service is highly aligned with the fact that there is no advertising. After testing some advertising that related to program content only there was a wave of online criticism at the service, and many users turned to social media with threats of boycotting the service if they introduced advertising. So did Netflix learn their lesson? It seems that no advertising has been introduced since and Netflix fans have been left happy but only time will tell.
So will Netflix take over the world? I don’t think so. Australian consumers still turn to Free-to-air TV as their main source of entertainment. With popular programs like the News, Reality TV and multitudes of new TV series we will always rely on Free-to-air TV for something… and it’s free!
Letterbox marketing has always been debated regarding it’s worth and success. Consumers seem to either love or hate their junk mail, they either read it or they don’t. But for advertisers, is it a worthwhile tool to invest in?
Personally, I read it! For me, junk mail is a guilty pleasure. I like to sit down and relax for 10 minutes when I first get home after a day’s work, cup of tea in hand, and a fresh bundle of junk mail. (I hate it when my partner gets home first and has already tossed it out).
Apparently I am not alone… consumer interest in catalogues is growing and latest Roy Morgan research points to more Australians reading Catalogues than Newspapers.
The stats reveal that 10.5 million Aussie consumers read a catalogue each week. That’s 600,000 more readers than Metro Newspapers and around 4.3 million more readers than local and community newspapers.
Catalogue readership has actually increased from 2012, where Newspaper readership has declined.
Michele Levine, CEO at Roy Morgan Research believes that the increase in Catalogue readership will continue to rise and potentially take over the combined reach of all newspapers (Metro, Local & Community).
In light of these developments (and proof that I myself read catalogues), letterbox marketing looks better in numbers than advertisers may think. When utilised for the right product they have the ability to achieve real results.
This week we had a chat to our newest team member Sarah, to find out what makes her tick.
What experience do you have in the industry? I am relatively new to the advertising industry. I have worked in Marketing and HR roles in the mines in Central Queensland since finishing University. I am used to very fast-paced roles and thrive when working in a busy and dynamic work environment, which is exactly what QA provides.
What has been your favourite project that you have worked on? I have worked on a number of multi-million dollar tenders, which were extremely challenging and rewarding.
Where do you hope to be in 5 years time? I would like to still be working in advertising or media and hopefully I will have seen a lot more of Australia and the world.
What inspires you in your new position at QA? Being surrounded by experts in the industry inspires me and the approach to always deliver the best we possibly can in everything we do.
What is your best attribute? This is always such a hard question to answer. I think my commitment and dedication. If I do something, I always strive to do it to the best of my ability.
What is your favourite destination that you have travelled to and why? This is really tough!!! I spent a lot of 2014 travelling through Europe and have so many favourite destinations, it is impossible to pick only one. I think my favourite countries were Spain, Greece and Ireland. As far as particular destinations go…. I loved Barcelona, Santorini, Portofino, Florence, Salzburg, Galway & Fussen.
What is your favourite TV show? I mainly only watch sport on TV. But I was a definite Revenge and My Kitchen Rules fan and I love The Footy Show (NRL).
What coffee do you drink? Skinny cappuccino with an extra shot
What do you love about our local area and the Sunshine Coast? It’s home! After travelling a lot and working away for a number of years… It’s always amazing to come back to the Sunshine Coast. Everything really is on our doorstep. I am so happy to be back living and working here.