Author : Michelle Wessel

Tips for event planning

If you’ve planned an event before, you will know that it’s actually much harder than you think. There is a range of things that can go wrong! So this week we talk to our Public Relations Director Peppi Bueti on some of the tips he can offer from his experience in Event Management.

What you need to know about Programmatic buying

Programmatic buying is the increasingly popular way to buy online advertising. It’s a much more technical way to buy online advertising then what we are used to but it has benefits. Programmatic Buying describes online advertising that is analysed through multiple software systems according to demand, inventory avails, user engagement and more, all to provide a more optimised and performance driven result for the advertiser.

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