All strategies are based on high level research, a thorough understanding of the client’s business and unbiased planning and buying.
Q Advertising specialises in media strategy and planning by exploring all aspects of the client’s business to devise a strategy that will not only enable business growth but also develop future proof strategies against oncoming competitors and other market factors that may occur.
- In-depth knowledge of Australian markets and its segmented regions
- Activity in all metro and regional markets across the country
- Current analysis on each market prior to commencing any new planning or strategic processes
- Considering reach, target audience and programming
- Analysing all media options in a marketplace to determine best opportunity for clients
- Niche media opportunities for unique products
- Consumer insights and behaviour
- Identifying the best target demographic/s for your business
- Utilising data from independent researchers including Roy Morgan
Media Planning Services
- Analysing the reach and frequency of a campaign
- Consideration of audience levels, viewer numbers, tarps and cost efficiencies
- Aligning media with campaign goals and objectives
- Added value and support from media networks
- Negotiating rate levels and mass buying opportunities
- Every client, every strategy and every brief requires individual negotiation to get the best possible outcome.
- Monitoring of placement and reporting
- Specific programming selection to reach targeted audiences
- Forward planning to secure placement at key times of year or during key events
Our access to current research and trends provides an understanding of the media consumption and habits of Australians. Utilising independent data provides a comprehensive understanding of a client’s target demographic and becomes a foundation of all strategy and planning.
What our Clients are Saying
“We’ve implemented most of the changes suggested to our website by QA and within two weeks both Coolum and Caloundra physio have appeared on the first page for the first time in 18 months. I am stoked!”.
Sean Campbell, Practice Manager, Sports & Spinal Physiotherapy
“Trevor and QA are very easy to work with and are totally results driven for my business. His advertising recommendations and results have exceeded my expectations”.
Sam Archer, Bank of Qld
“The Parklakes 2 open day was a stunning success earlier this year, Peppi and the QAPR team did an outstanding job managing every aspect of the launch to ensure the day ran smoothly and everyone had a great time. We were thrilled to have so many people attend and best of all we generated lots of new names for our database and we also recorded four sales as a result of the day which is just fantastic”.
Robert Flipp, Director, Parklakes Bli Bli