Media Strategy

All strategies are based on high level research, a thorough understanding of the client’s business and unbiased planning and buying.

Q Advertising specialises in media strategy and planning by exploring all aspects of the client’s business to devise a strategy that will not only enable business growth but also develop future proof strategies against oncoming competitors and other market factors that may occur.

 

Market Analysis

  • In-depth knowledge of Australian markets and its segmented regions
  • Activity in all metro and regional markets across the country
  • Current analysis on each market prior to commencing any new planning or strategic processes
 

Media Research

  • Considering reach, target audience and programming
  • Analysing all media options in a marketplace to determine best opportunity for clients
  • Niche media opportunities for unique products
 

Demographic Analysis

  • Consumer insights and behaviour
  • Identifying the best target demographic/s for your business
  • Utilising data from independent researchers including Roy Morgan

Media Planning Services

  • Analysing the reach and frequency of a campaign
  • Consideration of audience levels, viewer numbers, tarps and cost efficiencies
  • Aligning media with campaign goals and objectives

Media Negotiation

  • Added value and support from media networks
  • Negotiating rate levels and mass buying opportunities
  • Every client, every strategy and every brief requires individual negotiation to get the best possible outcome.

Media Placement

  • Monitoring of placement and reporting
  • Specific programming selection to reach targeted audiences
  • Forward planning to secure placement at key times of year or during key events

Market Research

Our access to current research and trends provides an understanding of the media consumption and habits of Australians. Utilising independent data provides a comprehensive understanding of a client’s target demographic and becomes a foundation of all strategy and planning.

What our Clients are Saying

To see how we can help you, contact us today.


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