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How Q Advertising has changed how I experience and interact with news and the media

Insights from Bridget McCulloch, Sunshine Coast University Student and Q Advertising Intern…

A few months ago, social media, television morning shows and other people were my main outlets for consuming the news, never had I thought of actually picking up a newspaper.

Since undertaking work experience with Queensland Advertising, news and the media has become a whole lot more valuable to me.

I interpret, access and absorb news in a whole new range of ways, and I’ve learnt extensively about the process and production behind the way news is put together for consumers.

I have been learning in great detail about the development of media releases, media contact lists, and the importance of research and background information to support these.

I’ve also recently attended a media launch for a major redevelopment on the Sunshine Coast and gained great insight into how the launch is run, how interviews are conducted, and how the outcomes of the launch are distributed.

Not only was it extremely valuable to experience this first hand, but to be a part of and see the importance of the planning and coordinating of a media launch is imperative to my future career in the industry.

QA have exposed me to a significant range of real life experiences that have already, and will continue to support my knowledge of the industry and my opportunities within an advertising career.

So in a nutshell, here’s the tops five things I’ve learnt about generating publicity:

  1. Make sure you have a newsworthy angle to pitch to the media
  2. Prepare a high quality media release with a good headline and quotes
  3. Ensure you have good interview and photo opportunities for the media
  4. The easier you make it for a journalist the better response you will get
  5. Understand who the key local journalists are and what they consider to be newsworthy.

Bridget McCulloch is a third year USC Bachelor of Communication Degree, with a major of Creative Advertising and minor of Graphic Design. She is the recipient of the inaugural 2014 Queensland Advertising USC School of Communication Bursary Award.

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Bridget’s behind the scenes look at a news interview.

Written by

Client Service Manager With Q Advertising since November 2011

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