The best marketing campaigns are ideally mixed, just like your favourite cocktail.
Australian brands and agencies spent $9 billion on digital advertising in 2019. This figure confirms what you probably already know — leveraging digital media in your marketing mix is important.
In the world of advertising – and moreso that of working in an agency – if I had a dollar for every time, I heard a client, friend or even colleague say… ‘but nobody watches television anymore,’ I could honestly nearly retire.
These conversations occur often… and likely on the back of presentation of new consumer and media research, and the recommendation of tweaks to a client’s advertising strategy based on this research. Or even more often upon meetings with new clients or potential clients that have previously developed their own advertising strategy.
Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.
His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.
The first radio survey for 2016 has just been released today. Covering survey period January 17th to February 27th 2016.
Click here for a look at the complete survey results for all markets… or read below for a summary of the top 3 stations in each market;
What will happen when one station’s most popular team moves on… across the road.
For the last 8 years, Sunshine Coast listeners have either loved or hated the Todd & Sami Breakfast show on Hot 91. Recent revelations revealed that rival radio station Mix FM poached the pair to host a new Drive Show, and this week marked their final breakfast show on Hot 91.
The pair will of course love their new lifestyle probably consisting of sleep ins and a lot more time with their families but what how will it affect local radio?
Mix FM already have the very popular Mark & Caroline hosting their breakfast program, which will now be followed by locally produced programming right throughout the entire day.
Mix FM would be counting on the move to bring over loyal listeners who previously followed the duo on Hot 91. The likelihood of this happening is very real and although only time will tell, Mix FM has set themselves up for a very interesting time.
Without an official radio survey they can’t report on exact listening numbers but as an advertising agency we certainly look forward to seeing how the change effects the balance of listeners in our local market.
Only time will tell! If you are from the Sunshine Coast let us know on Facebook who your favourite station is.