The best marketing campaigns are ideally mixed, just like your favourite cocktail.
Australian brands and agencies spent $9 billion on digital advertising in 2019. This figure confirms what you probably already know — leveraging digital media in your marketing mix is important.
In the world of advertising – and moreso that of working in an agency – if I had a dollar for every time, I heard a client, friend or even colleague say… ‘but nobody watches television anymore,’ I could honestly nearly retire.
These conversations occur often… and likely on the back of presentation of new consumer and media research, and the recommendation of tweaks to a client’s advertising strategy based on this research. Or even more often upon meetings with new clients or potential clients that have previously developed their own advertising strategy.
Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.
His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.
The 2017 National Rugby League Series commences tonight on Nine, live and free. There will be three massive games per week leading up to the ultimate footy finals.
Ratings season is set to commence early February, and some of Australia’s most loved TV shows are returning to our screens just in time. As well as your favorites, there are also some fantastic new programs we are sure you are going to love.
OzTam is set to increase the number of homes included in Australian television audience measurement by a considerable 50%.
The change is being implemented by OzTam over the next 6 months and is expected to be completed by early 2017, a move they say will reinforce industry confidence in ratings data.
It was a big week for TV this week… The Oscars happened, new channel 7flix started, NRL returned and the Sunrise and Today war got real.
Sunday night saw the launch of the Seven Network’s new channel 7flix. So far the channel has had a slow start
Managing Director Roger Delaney was on set in Sydney yesterday assisting in the directing of filming new advertorials for our client Essilor,
TV programming will go back to normal tonight with the return of popular programs as the 2016 survey year is about to kick off, from Sunday.
With an introduction of ‘breakfast TV with a twist’, the numbers are in for Channel Ten’s program Wake Up. the show attracted 29,000 people in its early slot and 52,000 for the main part.
The program, broadcasted from beachside in Manly, NSW, lifted the Ten’s 2013 average timeslots by 300 % between 7am and 8.30am and 70% between 8.30am and 10.30am. Compared to Channel Seven’s program Sunrises’ 368,000 viewers and Channel Nine’s Mornings total of 135,000 viewers, Wake Up still has a long way to go.
What is your favourtie morning show and are you loyal to only one?
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