The best marketing campaigns are ideally mixed, just like your favourite cocktail.
Australian brands and agencies spent $9 billion on digital advertising in 2019. This figure confirms what you probably already know — leveraging digital media in your marketing mix is important.
In the world of advertising – and moreso that of working in an agency – if I had a dollar for every time, I heard a client, friend or even colleague say… ‘but nobody watches television anymore,’ I could honestly nearly retire.
These conversations occur often… and likely on the back of presentation of new consumer and media research, and the recommendation of tweaks to a client’s advertising strategy based on this research. Or even more often upon meetings with new clients or potential clients that have previously developed their own advertising strategy.
There have been plenty of opinions flying around the world of advertising since the COVID 19 pandemic broke in Australia, with some marketing and advertising gurus screaming from the tree tops “Advertise now, Advertise now, it’s the best time to do something!!”whilst others have been more cautious.
I’ve been at QA for about 3 months now, and the learning and great vibes keep coming. I only uploaded the week 6 blog a few weeks ago, because I haven’t had the time to write since getting back to university.
Variety was the spice of my sixth week at Sunny Media, because I got to do a bit of everything and had a bunch of great new experiences; such as, a pitch, looking at Roy Morgan research and the company’s monthly lunch. My days have moved from Monday and Tuesday to Thursday and Friday for the time being.
My fifth week at Sunny Media and I can feel my independence growing around the office. My workday started with Sharon teaching me more about how to check and complete media confirms. I had started with the basics last week with Michelle. This will allow me to do more around QA, which is my goal.
Trevor was born in his father’s home town of Colac in regional Victoria and like so many country towns, football was a way of life.
His father played for Geelong in VFL back in the 1950s and narrowly missed out on playing in a premiership team while his mother was also a very keen tennis player. The family moved from Colac to Swan Hill after Trevor was born, which is where Trevor’s football career began. He started playing when he was 6 years old for Swan Hill juniors St Mary’s School Team and then progressed on to Swan Hill under 17s before playing in the senior team.
Many of you will already know Roger, and with great reason. Roger has a very clear vision for the business and encourages everyone in our office to strive for excellence, with integrity and precision. He is respected by his team and within the industry and it’s fair to say that his professionalism and loyalty has filtered through to all of us.
Roger has had an extensive career in the media industry, but what some may not know is he also had a long and successful career playing professional AFL for his beloved Port Adelaide.
Sunny Media like to consider themselves a part of the community and where possible look to get involved and give back. The directors of QA play a positive part in the future of advertising, marketing and public relations, one of which has been their relationship with the University of the Sunshine Coast.
As part of sunnymedia’s commitment to the USC School of Communication bursary program, we also offer internship opportunities to third year students. We recently hosted Kylie Jorgensen who spent time with QAPR director Peppi Bueti to learn practical skills in public relations, event management and marketing. Here’s a quick blog from Kylie about her experience.